SKIN Marketing, a brand-building communications for the food and beverage marketplace.
About SKIN MarketingSKIN Marketing, a brand-building communications for the food and beverage marketplace.

SKIN Marketing provides strategic marketing communications to the Chinese and international food and beverage marketplace. Since 2008, we have focused exclusively on delivering media relations, event management, trade & consumer education, advertising, and sales promotion support to food and beverage marketers, with a particular emphasis on specialty and organic/all-natural foods; premium/luxury wines, spirits and beverages.

With our exclusive focus on the food and wine sector, SKIN Marketing is extremely well connected to the food and wine media — consumer and trade, national and key market, print, digital and broadcast — and to influencer groups whose opinions create and sustain trends. This national network of media and influencer contacts, combined with our breadth and depth of experience in food and wine communications, is a powerful competitive advantage for our clients, lending unusual credibility to our clients’ marketing messages and gaining valuable access to trade and consumer media.

OUR EXPERTISEGetting People talking about our Clients is what we do the best. We create the Buzz that influences Behaviors.

Strategic Marketing

Strategic marketing projects are those that require a significant amount of industry-specific knowledge, experience, and critical thought to execute successfully. When you engage MarketPlace on one of these projects, you’re getting food and beverage industry expertise from people who truly have an in-depth understanding and appreciation for what it takes to operate your business. Strategic marketing could encompass anything from the development and execution of targeted consumer surveys to dynamic presentations that will captivate your audience. However, one element is constant: the end result is always a sophisticated, completely customized marketing solution, meticulously thought through from every vantage point in order to open doors and create new opportunities for you.

Our Strategic Marketing Services are comprised of:

Business Development/Consulting Marketing Mix Review Content Development Industry / Category Analysis Product Development Ideation/Discovery Sessions

Public Relations

Trend, Capabilities, Competitive Analysis Custom Presentations (Food and Beverage, Innovation, etc…) Surveys Product Spotlight / Editorial Press Releases Custom Food Photography
SKIN Marketing is dedicated to building market presence for premium brands by creating and commu- nicating, via general and special-interest media and other opinion influencers, targeted messages that underscore the brand’s value propositions. That communication can take a variety of forms:

Media Relations / Special events planning & execution / Publications & Print Collateral / Advertising & Advertising / support Web Marketing

Marketing Solutions, Brand Strategy and Media Relations