Archives for posts with tag: design

Ever thought of how your vodka would look in a carton of OJ? Well designer Jorn Beyer pulled a beverage swap by putting well known spirits brands on ordinary juice cartons.

He used popular brands Jack Daniels, Absolut Vodka and Jagermeister and labeled the project “Ecohols.” 

Lets toast to this creative design.




In 2006, Grant’s was the fourth largest global blended whisky brand selling over four million cases annually, and operating in a highly competitive market. Whilst supported by an active marketing campaign, the brand suffered from lack of direction and it lacked a distinctive and motivating personality of its own.

The brief to LFH was to transform the brand into a credible ‘Scotch whisky brand’ with a distinctive, relevant and compelling personality, making it an active choice for consumers. Says Executive Director, Mark Gandy, “Our response was to establish a distinctive and compelling personality that enabled Grant’s to attract new consumers in exciting growth markets without alienating existing consumers in mature markets such as the UK and France. Crucially, the new design had to increase quality perceptions as well as to create clear differentiation to support the price variance across the range whilst establishing a recognisable Grant’s family feel for the first time.”









Launched in March 2007, by 2010 the brand range had achieved a +16% increase in sales, whilst the global market only managed a 2% increase in the same period. Global market share had increased by 0.68% to 5.84%. In June 2011, Grant’s took to the podium of standard Scotch whiskies, becoming the world’s number three in retail value.

Over the last five years, Grant’s has grown ahead of the category, achieving in 2010 worldwide sales of 4.8 million cases and retail value over $1bn (GBP £646 million) for the first time. This represented more than a 30% increase in retail value compared to base year, 2006. (All figures IWSR 2010)










“We are delighted by LFH’s design for the Grant’s brand. The new packaging was the catalyst—and the key driver for change—and I can confidently say that it has played a central role in delivering success. The new packaging designs played a huge part in achieving our podium position,” said Kate Athanasi, Grant’s Global Brand Director, William Grant & Sons Distillers Ltd.







Bruno-Eugène Borie, has enlisted the talents of Jade Jagger, the very « trendy » creator to redesign the packaging (logo, label, capsule) of its prestige cuvee « Croix de Beaucaillou ».

With this new packaging, Bruno-Eugène Borie puts the finishing touch to the ambitious repositioning of this great reserve which he initiated in 2005, and which emerges from a selection of a specific terroir (ecosystem) of Ducru-Beaucaillou situated at the very heart of the Saint- Julien appellation.

This new luxurious set with its baroque byzantine accents will be generalized starting with the 2010 vintage that will be offered this year as futures’, for delivery at the end of year 2012. It will as early as the end of the year 2011 festivities adorn a limited series of the 2009 production.

The official international launch happened at a party in Bordeaux during Vinexpo in the presence of the artist, on the occasion of the Fête de la Musique of course….

Jade Jagger’s creative bias has made her sign on a resolutely contemporary note the qualitative efforts deployed for that wine, while at the same time allowing her to disclose the prestigious history of Ducru-Beaucaillou and of its successive owners who have enhanced the estate, stone after stone (“caillou après caillou”), over generations.

Thus, the golden and luminous decor against a deep black background reflects the elegant magnificence of the Second Empire in the course of which Ducru- Beaucaillou, which had been founded a century earlier, gained its first credibility and glory through the 1855 Classification. As to the finely chiseled acanthus leaves that intertwine around the silhouetted Château, they are reminiscent of the motifs on Byzantine crosses, a tribute to Princess Marie Caradja of Constantinople, who at the end of the 19th Century redesigned the entire Château together with her husband Nathaniel Johnston, adding to its structure Victorian towers and wings and creating a sumptuous park furnished with rare and exotic species and to which it owes its present appearance.

This luxuriant vegetation on the label with its lascivious curves and flowery boughs recall the rich bouquet and generous aromas of Croix de Beaucaillou. It evokes the rapturous gustatory complexity of that great wine, its sensuality, as well as its stunning persistency.

Here is revealed Jade Jagger’s taste for jewellery, for wrought materials she adorns with a baroque elegance by shaping them to perfection. A jeweller’s job that recalls that of Bruno-Eugène Borie who, with his Medoc teams masters and mixes with talent and enthusiasm, modern as well as traditional techniques, which enable him to indefinitely refine the expression of the terroir by conjugating felicitous ethics and voluptuous aestheticism.

Through this novel and unique meeting in the world of Bordeaux wines, Bruno-Eugène Borie proclaims, with his characteristic outspokenness, his will to relentlessly pursue his quest for excellence and modernity.

This ultimate touch on the renewed identity of Croix de Beaucaillou is equally an expression of Bruno-Eugène’s confirmed passion for contemporary art witnessed by some of the works of his private collection that are displayed in the cellars for the pleasure of the visitors and the employees of Ducru-Beaucaillou! Perpetually in quest of aesthetic and voluptuous emotions, Bruno-Eugène Borie claims the hedonistic philosophy which inspires him at Ducru-Beaucaillou. He declares he is thrilled to note that the distinction and the generous sensuality of this new packaging so closely echo those of his wine. He is convinced that beyond wine, the originality and the preciousness of this novel look will share the necessarily epicurean pleasure of ordering a Croix de Beaucaillou in one’s favourite restaurant, present it at one’s table or simply offer it to friends… and this is so much the better for such was the brief given by Bruno-Eugène to Jade on their first meeting… over a glass of Croix de Beaucaillou 2005 !



Reminder :

Bombay Sapphire is a brand of gin distributed by Bacardi thas was lunch in 1987. Its name originates from the gin’s popularity in India in of the days of the British Raj and the Sapphire in question is the Star of Bombay on display at the Smithsonian Institution Bombay Sapphire is marketed in a flat-sided, sapphire-colored bottle that bears a picture of Queen Victoria on the label.

The flavoring of the drink comes from a recipe of ten ingredients: almond, lemon peel, liquorices, juniper berries, angelica, coriander, cassia, cubed, and grains of paradise.

BOMBAY SAPPHIRE- Imagination Installation

The making of

It is very easy to get caught up in the magical and dreamlike Bombay Sapphire universe.

It is not necessary to be a gin lover to love Bombay Sapphire brand. It is possible to love a product because you like the brand image; you are transported in another world, in a different universe… It is what it is for Bombay sapphire… it’s a particular brand.

They inaugurated its ‘Infused with Imagination’ campaign by paying tribute to the heritage and the origins of its product. And there is no better and intelligent way to launch a new and ambitious global campaign than to incorporate art in order to engage the viewers.

 A magical specially commissioned artwork, designed by London based illustrator Yehrin Tong.

Imagination Installation is a vast three dimensional piece meticulously crafted using more than 75,000 sparking crystals that took more than 2,500 hours to put together. Consisted by a series of illustrated panels, which have been hands crafted based on Tong’s original designs, the piece reveals its true beauty only when seen from the correct position.

The bottle stands as the source of imagination where all the different characters on the illustrated panels come to life. The shimmering of the crystals conveys an unparallel beauty to each one of the characters. When seen from different angles, the piece reveals a new imaginative story and becomes a glorious hymn to the Bombay Sapphire’s story.  The characters, which are part of the installation, represent the different aspects of the story that the brand wishes to convey. The lion and panther convey pride, luxury and sensuality. The peacock stands for exuberance, elegance and the exotic whereas the phoenix represents the idea of imagination encourages rebirth, new ideas and innovation.

And now…

Bombay Sapphire Artisan Series searching new talents.

Russell & Danny Simmons’ Rush Philanthropic Arts Foundation and Complex Media joined forces to continue the last year initiative called Bombay Sapphire Artisan Series that took place last year as well.

Last year there were nearly 2,000 artist entries and over 175,000 fans from across the country voting to select their favorite works. This year the next wave of artists have all chances to become famous.

Artists who are up to the challenge can enter by creating a piece of inspired, original art and submitting it via,,, by August 31, 2011.

During this time fans can go to the Bombay Sapphire Facebook page and vote for their favorite piece of art.

Very interesting in terms of viral marketing, word of mouth and to touch influencers. Bombay Sapphire have 44 829 likes on facebook and 5 219 followers on twitter and these figures are increasing day by day.

“The Bombay Sapphire Artisan Series has established itself as a platform for emerging artists who seek to shape our contemporary cultural landscape—artists who look to defy boundaries with the power of their imagination,” says Russell  immons, Chairman of and co-founder of the Rush Philanthropic Arts Foundation.

In 2010, Washington, D.C. photographer Stanley Squirewell and Miami artist Jorge Cavelier were announced as the first
ever winners of the Bombay Sapphire Artisan Series and could exhibit their works at Art Basel in Miami, recognized as one of the world’s premiere art events.

This year select artists to display their work at a sequence of gallery exhibits and events, taking place from September through November in Atlanta, Boston, Chicago, Dallas, Houston, Miami, New York, San Francisco and Washington, D.C. Two artists will be chosen from each local event to compete in the finale during Art Basel Miami. Compiling its own collection of works to display at the Miami finale will be the next step of the Bombay Sapphire brand.

The submitted works will be reviewed by the program’s esteemed panel of judges, including Rush Philanthropic Vice Chairman, C -Founder and artist Danny Simmons, program curator Andre Guichard and other guest curators and museum heads from around the country, including famed Miami-based artist Miguel Paredes.

After Art Basel two winners will have their work installed at Rush Arts Gallery and Resource Center in New York City’s Chelsea arts district for the month of February 2012.

There is other activities will include creation of a signature Bombay Sapphire cocktail to be photographed by BevShots and featured with its final images at Art Basel; as well as production of a limited edition gift bags and tins highlighting the works of national Artisan Series winners, Danny Simmons and program curator Andre Guichard.

Caroline D.