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Jose Cuervo revealed new packaging for its best selling line of tequilas, Jose Cuervo Especial Gold and Especial Silver. Demonstrating its 10 generation-strong company and family motto of ancestry, prestige and tradition, the design changes reinforce the company history with an authentic new look.










Jose Cuervo New Gold Bottle

With distinct new features, the bottle professes originality with sleek, hard lines. The labeling, equipped with a new neck design, distinguished watermark and belly band, characterizes Jose Cuervo’s long standing tradition. The history inscribed on the back label pays homage to the commitment of preserving craftsmanship, rich Mexican heritage and family tradition that stretches back over two hundred years. Other notable changes are the embossing of the Jose Cuervo signature prominently displayed on the side profile and bold cap colors – deep red for Especial Gold and royal blue for Especial Silver.

“There is history in every sip of Jose Cuervo Especial and the new design demonstrates appreciation of our ancestry,” said Roy Danis, Managing Director, Jose Cuervo International. “While the packaging has undergone change, the tequila inside remains exactly the same and we hope our consumers continue to enjoy it responsibly.”










Jose Cuervo New Silver Bottle

Jose Cuervo Especial Gold is made from a special blend of reposado (rested) and other fine Tequilas. Its smooth, distinct flavor is perfect for shots and sets the ‘gold standard’ for margaritas. Jose Cuervo Especial Silver is bottled immediately post-distillation and is noted for its exceptionally smooth, distinct flavor.

The new packaging will now be available nationwide wherever Jose Cuervo Especial is sold (grocery, liquor, club and drug stores) in 50mL, 200mL, 375mL, 750mL, 1L and 1.75L sizes. Suggested retail price for Especial Gold and Silver is approximately $17.99 per 750ml bottle. Please enjoy Jose Cuervo Especial responsibly.










Jose Cuervo Old Gold Bottle










Jose Cuervo Old Silver Bottle


On July 12, Diageo, the makers of Johnnie Walker Blue Label hosted an exclusive event in the Imperial Hotel, New Delhi to mark the first global reveal of its new bottle.

The event celebrated the brand’s own epic journey and the unveiling of a contemporary redesign for the iconic luxury bottle, which Diageo firmly position the flagship Scotch Whisky for the future. Inspired by Alexander Walker’s Old Highland Whisky of 1867, Johnnie Walker Blue Label is a significant accomplishment for the modern whisky era.

The invitation-only event was hosted by Indian actor Rahul Khanna and featured performances by DJs Mideval Punditz and the Shiamak dance troupe. The event was attended by those shaping Indian culture today: Indian businessman Suhel Seth, Delhi socialites Dia Bhandari and Shonali Gheewala and GQ Editor Dylan Jones.

Rudy Paoli, Managing Director Global Reserve, said: “Johnnie Walker Blue Label is a luxury Blended Scotch Whisky for those wanting to celebrate their own achievements. India is the perfect setting for this global reveal, with its rich heritage and new and exciting fine drinking culture. It is at the forefront of today’s global music and film industries , it has a vibrant, thriving economy and is one of the world’s fastest growing luxury goods markets.”

The celebration is the first in a series of launch events worldwide at which guests will be immersed in the story of Johnnie Walker Blue Label.

The redesigned bottle features crafted details and an ultra-thick light blue glass base and side walls John Walker & Sons monogram and Royal Warrant are printed directly onto the glass in a rich gold color. The number of bottles is limited.