Archives for posts with tag: packaging

Jose Cuervo revealed new packaging for its best selling line of tequilas, Jose Cuervo Especial Gold and Especial Silver. Demonstrating its 10 generation-strong company and family motto of ancestry, prestige and tradition, the design changes reinforce the company history with an authentic new look.










Jose Cuervo New Gold Bottle

With distinct new features, the bottle professes originality with sleek, hard lines. The labeling, equipped with a new neck design, distinguished watermark and belly band, characterizes Jose Cuervo’s long standing tradition. The history inscribed on the back label pays homage to the commitment of preserving craftsmanship, rich Mexican heritage and family tradition that stretches back over two hundred years. Other notable changes are the embossing of the Jose Cuervo signature prominently displayed on the side profile and bold cap colors – deep red for Especial Gold and royal blue for Especial Silver.

“There is history in every sip of Jose Cuervo Especial and the new design demonstrates appreciation of our ancestry,” said Roy Danis, Managing Director, Jose Cuervo International. “While the packaging has undergone change, the tequila inside remains exactly the same and we hope our consumers continue to enjoy it responsibly.”










Jose Cuervo New Silver Bottle

Jose Cuervo Especial Gold is made from a special blend of reposado (rested) and other fine Tequilas. Its smooth, distinct flavor is perfect for shots and sets the ‘gold standard’ for margaritas. Jose Cuervo Especial Silver is bottled immediately post-distillation and is noted for its exceptionally smooth, distinct flavor.

The new packaging will now be available nationwide wherever Jose Cuervo Especial is sold (grocery, liquor, club and drug stores) in 50mL, 200mL, 375mL, 750mL, 1L and 1.75L sizes. Suggested retail price for Especial Gold and Silver is approximately $17.99 per 750ml bottle. Please enjoy Jose Cuervo Especial responsibly.










Jose Cuervo Old Gold Bottle










Jose Cuervo Old Silver Bottle


Ever thought of how your vodka would look in a carton of OJ? Well designer Jorn Beyer pulled a beverage swap by putting well known spirits brands on ordinary juice cartons.

He used popular brands Jack Daniels, Absolut Vodka and Jagermeister and labeled the project “Ecohols.” 

Lets toast to this creative design.



Bruno-Eugène Borie, has enlisted the talents of Jade Jagger, the very « trendy » creator to redesign the packaging (logo, label, capsule) of its prestige cuvee « Croix de Beaucaillou ».

With this new packaging, Bruno-Eugène Borie puts the finishing touch to the ambitious repositioning of this great reserve which he initiated in 2005, and which emerges from a selection of a specific terroir (ecosystem) of Ducru-Beaucaillou situated at the very heart of the Saint- Julien appellation.

This new luxurious set with its baroque byzantine accents will be generalized starting with the 2010 vintage that will be offered this year as futures’, for delivery at the end of year 2012. It will as early as the end of the year 2011 festivities adorn a limited series of the 2009 production.

The official international launch happened at a party in Bordeaux during Vinexpo in the presence of the artist, on the occasion of the Fête de la Musique of course….

Jade Jagger’s creative bias has made her sign on a resolutely contemporary note the qualitative efforts deployed for that wine, while at the same time allowing her to disclose the prestigious history of Ducru-Beaucaillou and of its successive owners who have enhanced the estate, stone after stone (“caillou après caillou”), over generations.

Thus, the golden and luminous decor against a deep black background reflects the elegant magnificence of the Second Empire in the course of which Ducru- Beaucaillou, which had been founded a century earlier, gained its first credibility and glory through the 1855 Classification. As to the finely chiseled acanthus leaves that intertwine around the silhouetted Château, they are reminiscent of the motifs on Byzantine crosses, a tribute to Princess Marie Caradja of Constantinople, who at the end of the 19th Century redesigned the entire Château together with her husband Nathaniel Johnston, adding to its structure Victorian towers and wings and creating a sumptuous park furnished with rare and exotic species and to which it owes its present appearance.

This luxuriant vegetation on the label with its lascivious curves and flowery boughs recall the rich bouquet and generous aromas of Croix de Beaucaillou. It evokes the rapturous gustatory complexity of that great wine, its sensuality, as well as its stunning persistency.

Here is revealed Jade Jagger’s taste for jewellery, for wrought materials she adorns with a baroque elegance by shaping them to perfection. A jeweller’s job that recalls that of Bruno-Eugène Borie who, with his Medoc teams masters and mixes with talent and enthusiasm, modern as well as traditional techniques, which enable him to indefinitely refine the expression of the terroir by conjugating felicitous ethics and voluptuous aestheticism.

Through this novel and unique meeting in the world of Bordeaux wines, Bruno-Eugène Borie proclaims, with his characteristic outspokenness, his will to relentlessly pursue his quest for excellence and modernity.

This ultimate touch on the renewed identity of Croix de Beaucaillou is equally an expression of Bruno-Eugène’s confirmed passion for contemporary art witnessed by some of the works of his private collection that are displayed in the cellars for the pleasure of the visitors and the employees of Ducru-Beaucaillou! Perpetually in quest of aesthetic and voluptuous emotions, Bruno-Eugène Borie claims the hedonistic philosophy which inspires him at Ducru-Beaucaillou. He declares he is thrilled to note that the distinction and the generous sensuality of this new packaging so closely echo those of his wine. He is convinced that beyond wine, the originality and the preciousness of this novel look will share the necessarily epicurean pleasure of ordering a Croix de Beaucaillou in one’s favourite restaurant, present it at one’s table or simply offer it to friends… and this is so much the better for such was the brief given by Bruno-Eugène to Jade on their first meeting… over a glass of Croix de Beaucaillou 2005 !